"The Last Exorcism" movie has used shock and surprise to advertise through Chat Roulette.
OnStar provides roadside assistance, emergency phone and aid, driving directions, and other features through live operators for drivers.
Blu-Ray players now not only allow the clearest HD and 3D picture quality, but also access to stream videos from programs like Netflix. They also include features such as live movie reviews and comments and creating trivia quizzes that can be rated by other users.